HEB is a local store here in TX and they are having a reading program (HERE). My girls cannot read themselves yet, but they count parents reading in the reward program as well. well since I read to them every night we had enough books immediately. I sent them both off at the same time, at the beginning of June, and we got Veronica's in 2-3 weeks after and Valerie's 3-4 weeks after. It came with a cute t-shirt, a pencil, 20 sticker points for their HEBuddy point & prize sheet, a bookmark and a reward certificate with their name.